| Study Types |
Attitude & Usage
Concept Viability & Optimization
|
Product / package Optimization
Market Dynamics
Design / Ad evaluation
|
| Methodologies |
On-line
Intercept
Telephone |
Mall
In-person |
| Analytics |
Segmentation
Choice & regression modeling
Price Elasticity
|
T.U.R.F.
Mapping
Communication Diagnostics |
