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Hybrid Quali-Quant Research
Hybrid Quali-Quant Research
cont...

Portable technology allows us to conduct our studies anywhere, anytime, which means:

  • Private, Personal Responses
    • No group think (no pressure to conform)
    • Anonymity
  • Instant Tabulation
    • Real-time quantitative results displayed instantly
  • More targeted probing
  • Faster, more iterative research process
  • Richer more timely insights
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It’s a crowded marketplace… Quantitative Research Qualitative Research Ethnography & On-location Research Hybrid Quali-Quant Research Innovation
Candence Research