Colleen found out early in her academic career that she was destined to blur the lines between the sciences and the arts. While in graduate school her determination to apply rigors of mathematical regression modeling to qualitative social theory raised more than a few eyebrows. Since then she has never looked back!
In her 20+ career as a market research professional, she has worked with some of North America’s leading technology, packaging, retail, packaged goods, food services, and financial brands.
Her lucid and actionable approach to design and interpretation of both qualitative and quantitative research is highly valued by her clients in both the public and private sectors --as is her ability to translate consumer behaviour and attitudes into both strategic and action-oriented recommendations.
Colleen a former Director of the Professional Marketing Research Society, and an active member of the QRCA. When not in the office, Colleen is passionate about running and interior design.